32Gi Team - 25 November 2025
HYDRATION...
VERY FEW ATHLETES ARE GETTING IT RIGHT!
HERE IS THE ANSWER TO BETTER PERFORMANCE.
You know the feeling — the session starts strong, your pace is smooth, your breathing is dialled… and then, somewhere along the line, the wheels start falling off.
Legs get heavy. Heart rate spikes. Every sip of water feels like it’s sitting in your stomach instead of helping you.
That’s not a fitness problem. That’s a hydration problem. And it’s exactly why we created 32Gi Hydrate 1000.
This is not just another high sodium hydration product...
It's a performance tool powered by a dual sodium-glucose transportation system...
That will maximise your fluid uptake, allowing for a higher level of continued effort.
YOU DON’T JUST NEED WATER & SALT. YOU NEED THE RIGHT KIND OF HYDRATION.
Most people think hydration is about drinking more. Athletes know better (but do they know the secret of rapid absorption?). Training in the heat, long-distance efforts, hard intervals, they drain your system differently.
On big days you lose more sodium, more fluid, more everything. If you don’t replace what’s actually leaving your body, your performance drops. Fast!
Glucose is vital to this process, and needs to be included in a dual-transportation process alongside sodium - to maximise rapid fluid absorption.
No more tummy sloshing!
32Gi HYDRATE 1000: MADE FOR THE DAYS THAT HIT BACK
Hydrate 1000 isn’t your everyday “sip throughout the day” drink. It’s built for moments when your sweat rate spikes, your heart rate rises, and your body is burning through resources like a machine:
- Long runs
- Big rides
- Tough interval sessions
- Race day
- Hot climates
- High-sweat conditions
On days like these, your normal hydration won’t cut it. You need something stronger — something that keeps up with you. A hydration solution with minerals and carbs!
WHAT MAKES 32Gi HYDRATE 1000 DIFFERENT?
ONE WORD: POWER.
This is a sodium-glucose, dual-pathway, fast-absorbing performance hydration system.
Not a lifestyle drink.
Not a “nice to have.”
A precision tool!
Hydrate 1000 helps you:
- Maintain blood volume
- Keep your core temperature under control
- Delay fatigue, and stay mentally sharp
- Hold your pace deeper into the session
- Recover faster afterwards
Because when the session gets tough, your hydration needs to work harder than your legs.
THE SCIENCE BEHIND 32Gi HYDRATE 1000
Hydration is determined by how well your body absorbs what you're drinking. And this depends on osmolality, which is the concentration of salts and carbohydrates in your drink compared to your blood.
Your blood plasma sits around 280 to 300 milliosmoles per litre. This is the sweet spot for hydration. And this is hypotonic. Slightly less concentrated, allowing for fluid to flow rapidly from your gut into your bloodstream through osmosis.
That's the foundation of effective hydration. But osmosis is only half the story. Sodium alone is not enough. Most hydration drinks on the market rely on sodium alone.
While sodium is vital, it only activates one part of your body's hydration system. True rapid hydration depends on two complementary pathways in the small intestine. Passive osmosis, where water moves naturally from areas of low-solute concentration to higher concentration, is a steady but limited process.
Active co-transport is a much more powerful mechanism involving what we call the SGLT1 and GLUT2 transporters. These are both specialised channels, one that actively pulls sodium and the other glucose into the bloodstream.
Here's the breakthrough. Every time one molecule of sodium and one molecule of glucose pass through these transporters,
over 200 molecules of water are carried along with them.
This dual action system is the same principle behind oral rehydration systems used in medical science to treat dehydration. Without glucose, this pathway simply doesn't engage, meaning sodium-only drinks miss the body's fastest hydration route.
Learn More About Hydrate 1000
WAIT… WHAT ABOUT NORMAL HYDRATE?
Great question — because now the line-up makes even more sense. Hydrate was designed for all-ages, to be used multiple times a day, and as an endurance hydration option alongside your carbohydrate fuelling.
But it's time to level-up with different options to suit your session.
Hydrate (337 mg sodium) - Your everyday hydration hero.
Perfect for work, recovery days, light training, regular use, and family friendly.
Hydrate 1000 (1000 mg sodium + glucose) - Your big day hydration weapon.
High sweat. High heat. High output. High stakes.
Two Products. Two jobs. Simple. Smart. Effective.
SO WHEN SHOULD YOU USE WHAT?
Keep it easy:
Everyday / easy sessions → 32Gi Hydrate
Hard days / hot days / race days → 32Gi Hydrate 1000
This isn’t about replacing anything. It’s about upgrading your approach so your hydration finally matches your effort.
THE BOTTOM LINE
Your hydration can either hold you back…or unlock performance you didn’t know was there.
Hydrate for life. Hydrate 1000 for performance.
Smart hydration, the 32Gi way.
